Make kaftans your Signature Style this Summer

A kaftan or caftan is a loose, flowing overdress, usually reaching till the ankles with long sleeves. Originally, associated with Islamic cultures in Persia, this splendid robe-like attire has now become one heck of a versatile go-to attire for every aspiring fashion aficionado’s wardrobe. vouches for this trending, must-have garment this season. They are perfect for every occasion, from a throw-over beach wear, to a luxurious, long kaftan for a dinner date."kaftans at Jabong"Kaftans help create a feminine, slim silhouette with their flawless ability of hiding problem areas of waistline and thunder thighs. So, kaftans are not just for our slim counterparts! Style your kaftans, for a casual day wear look or as a befitting red carpet, runway appearance. Get this latest women’s fashion at Jabong by choosing from bold neon shades, ethnic Ikat prints to classic monochromes.

With summer here, there’s  no doubt that kaftans are going to become your best friend, provided you know how to choose the right pair. This voluminous, loose garment acts as a perfect aphrodisiac asset that you can always team up with your bikini on a beach. The short sleeve, front open, multi colored kaftan courtesy the brand of Shibori Designs at, helps you show off your hourglass figure. Pairing it up with a flattering, chunky necklace immediately elevates your style quotient. Work your kaftans for an office look by streamlining your ageless kaftans with trousers or jeans. Earn brownie points from the fashion police by turning up for a summer party in the poncho sleeved, black, solid kaftan, and pairing it up with your hot pants!

Make no mistake, this women’s fashion at Jabong is here to stay! Beat the scorching heat by styling your diaphanous kaftans, with your ingenuity. Complement your floor- length kaftans with embellished wedges or flats for a laidback look. Add more drama to your ethereal kaftans with some blingy baubles like necklaces and bracelets. Enhance your lightweight, exotic kaftan by adding a belt to accentuate your slim waist, and then watch how onlookers are completely blown away with your ensemble! Throw in an oversized bag and a pair of your hottest shades from to give you a bohemian look. We are totally obsessing over this bold and beautiful statement piece.

Complete your look with this magical, elegant, luscious garment, designed specifically to suit all shapes and sizes. Splash on your cool kaftans on a hot sunny day! Be prepared to snap up your vacation wardrobe with our stylish range of cover-ups. Get this easy-to-wear women’s fashion at Jabong and create havoc all over the fashion world!

Images courtesy: Pinterest

Edited by: Karishma Kambo

Posted in Women Fashion | Leave a comment

What to Wear this IPL 2014

The most extravagant event in Indian sports scene is back with boom again! IPL season 7, with all the celebrity hoopla, glamour and adrenaline pumping action, both on and off the field is here! Initially perceived only as a gentleman’s game, this game of glorious uncertainties now caters to both the masses. With Preity Zinta, Juhi Chawla and Shilpa Shetty leading the pack, as co-owners of their respective IPL teams, these T20 games have been hotspots for women to flaunt their sartorial flamboyance. chalks out how you can emulate their modish look without trying too hard.""Show off your sporty demeanor, this season, as you head to the stadium to watch an IPL game live! Give tough competition to the hot cheerleaders on the field by donning your fashionable Dresses at Jabong. Opt for cotton, chiffon or lycra material that would keep you comfortable all day long. Pump up your glamour quotient with the black solid jumpsuit courtesy the brand Liebemode. Snazzy wayfarers add pizzazz to your look and protect your eyes from the harsh sunlight. Cheer your favourite team on with fun dresses at Jabong that work well from evening to night! High heels would only invite trouble, so, team up your outfit with thong sandals or sneakers. Stand out amongst the crowd with fedora hats courtesy

Enjoy 3 hours of tear-jerking madness in a loose-fitting tee paired with denim shorts from United Colours of Benetton.  Floral maxi dresses at Jabong are your best bet, if you are looking to dress to kill. Handbags and clutches would hinder your movement so simply team up your outfit with a sling bag. Keep your make-up light, as the sweltering heat would be out to ruin it for you! Opt for a simple look with lip gloss and kohl that stays on, throughout the night. Don’t forget to keep a packet of wet tissues handy.

All set to scream your lungs out for your favourite team this IPL? Enjoy the cricket fever at!

Edited by: Karishma Kambo

Posted in Dresses | Leave a comment

Wills Lifestyle India Fashion Week A-W 2014- Part 2

"Jabong"Archana Rao
Taking inspiration from an average family’s freshly washed clothes pinned on a clothing line, Archana Rao, introduced versatile combinations with meticulous detailing in the designs through her collection ‘Frou Frou’. Overexposed, washed out florals made from sheer fabric with checkered and floral appliqué patterns were styled with a traditional aesthetic touch using Gingham shirts.
""Nachiket Barve
In an unexpected move, Nachiket Barve, inspired by tattoos and costumes of the Maori tribe of New Zealand, amazed us with an intricate tough, yet soft, theme. Boxy swing jackets, pencil skirts ruled the runways in his collection. The tribal touch using felt, leather, laser-cut work with a touch of sheer made each piece stand out.
""Namrata Joshipura
What happens when nature and sci-fi come together? Namrata Joshipura confesses to have put in a digital, futuristic take in her contemporary clothing range titled ‘Electron’. The innovative textural effects in embellishments using twisted fabrics made the collection visually appealing with a quirky touch. Bodysuits, shorts, short jackets paired with knee-length boots and gloves ruled the ramp. Thumbs-up for the quirky metal piece on the lips of the models!
"Jabong"Pankaj and Nidhi
The designer duo brought sexy back with their ‘House of Cards’ collection. With a setting of giant cards, it was all about sophisticated silhouettes designed for the winter season. Their unique version of the tuxedo style stole the show with embroidered collars, backless shirts and high-waist sharp trousers. Their signature black net high-low jacket reflected the true flamboyance of the Spanish matador costumes. Printed clutches, metallic earrings, heavy capes and boleros worked well together in this fashion forward collection.
""Payal Pratap
Her collection, titled ‘Winter Blossom’, was all about spring time! It drew inspiration from Japanese kimonos. Sakura blossoms, vibrant and bold prints were predominant throughout her outfits which are ideal for the fall. The Indian sarees, fused with cropped kimono blouses, were a perfect convergence of tradition-meeting-contemporary. Long tunics paired with Samurai hakama pants, stole the show, with the exquisite delicate detailing hand-crafted work. The designer focused on displaying a signature breezy palette throughout the show.

It’s your turn to get dolled up and feel like a super-model. Shop for exclusive designer wear collection for great value prices at!

Image credits:,,,,, Facebook page of Wills Lifestyle

Posted in Celebrity Fashions | Leave a comment

Jabong’s Take on Spring Fashion for Men

It’s officially spring time now! Bring out a fresh new colour palette this season, with bold, floral and ethnic prints, patterned shorts, global-inspired prints, chambray shirts and versatile sneakers. Accentuate your style statement with our list of must-haves for your spring wardrobe this year!
"Jabong"1.)Printed Trousers: Impress the ladies by playing with various prints for dramatic flair.  You can bet on printed cargos to grab attention wherever you go. Ditch your jeans and opt for popular prints. We also recommend orange regular fit cargos courtesy Breakbounce at For savvy look, you can throw on a casual button-down shirt and team it with your favourite pair of loafers.

2.)Colour-Blocking: Think out of the box with an eye-catching combination of separates. You don’t want to end up looking like an abstract painting so here’s valuable tip. Pair a bright hue with a contrasting darker shade. Horizontal stripes or patterned blocks would prep up your look a notch higher.  Take colour-blocking to another level with bright belts, watches and sunglasses that create an exciting clash with the main colours in your ensemble.

3.)Florals: Go bohemian with bold flower prints this spring. Florals for men have been given the nod by the fashion zeitgeist at runways and catwalks. Make graphic floral motif-inspired shirts paired with your favourite pair of denims, your go-to-outfit this season.

4.)Bomber Jackets: The best thing about this versatile closet member is that it is appropriate for all seasons! Flaunt your love for classic jacket this season, and look uber cool by choosing from various colours like-burgundy, rich brown, midnight blue, neutral hues of grey. Add an edgy, effortless vibe to your outfit by pairing a jacket with a plaid shirt and chinos.

5.)White Jeans: Discard your regular denims and add a new dimension to your style with white jeans. You will be amazed at how effortlessly it blends into your existing wardrobe. White jeans look fresh in every new ensemble. Make sure that this spring season, your wardrobe definitely has these pair of whites.

6.)Sneakers: Sporty slip-ons, and colourful sneaks, guys! Sport these tailor-made pair of footwear this season to look stylishly cool! Lighten your outfit with a kickass pair of kicks designed to sweep the ladies off their feet. It’s all about showing off your flamboyant side, so add swagger to your look with these timeless aviators!""Add a spring to your step with our special spring collection 2014. Shop for the latest trends in Men’s Fashion at Jabong!

Image credits: Pinterest,

Posted in Men's Fashion | Leave a comment

Wills Lifestyle India Fashion Week A-W 2014- Part 1

Wills Lifestyle India Fashion Week Autumn-Winter 2014 was held from March 26-30 at Pragati Maidan, New Delhi. This extravaganza was the perfect platform to herald the best in the fashion business. This season, 118 renowned and young fashion designers, including 56 on the runway, showcased their collection for the upcoming Autumn-Winter looks.
Jabong showcases some of the stylish looks that we absolutely adored during this prestigious event:"Wills Lifestyle India Fashion Week "Tarun Tahiliani
The classy couturier presented an interesting mix of anarkali kurtas with asymmetrical hemlines in flavours of black with a subtle tease of white and gold. Sheer blouses, cropped salwar pants, rich embroidered kaftans were the mainstay of the royal ensemble. Stacked bangles added a classy touch to flowing ghaghras and cropped blouses. The delicious blend of dark muted shades of beige, white and black on traditional draping were refreshing to see!Masaba Gupta
Designer Masaba showcased the Satya Paul label under her collection named ‘Icarus’ which focused on prints with various paradigms of illusions in the motifs. The illusions including a running tap, a burn mark on the ‘pallu’ of a sari and printed needles packed the right punch to the prestigious collection. Floor-length dresses and separates were the main highlights of the show apart from their signature sarees.Anand Bhushan
Who knew the equation between chemistry and fashion could be so fiery-hot? His collection ‘Broken’ went the molecular way with technical surface textures ruling the ramp. An interesting mix of cropped tops, high-waist pencil skirts and funky jumpsuits with motifs DNA strains, chromosomes and molecular structures were shown as a part of his exquisite collection.Rahul Mishra
This designer’s International Woolmark prize winning collection -‘The Lotus Effect’ made with merino wool and delicate silk completely floored us. His collection included intricate embroidered jackets, peplum skirts, tie-dye work in various hues of black, white, purple and yellow. Don’t be surprised if you see this Celebrity Fashion becoming the new rage!

Image credits:,,,,, Facebook page of Wills Lifestyle

Edited by: Karishma Kambo

Posted in Celebrity Fashions | Leave a comment