Jabong recently partnered to launch the first ever shop-able ‘Jabong Online Fashion Week’. The aim of the Jabong Online Fashion Week is to open doors for upcoming fashion designers and aspiring artists, and to make designer clothes accessible to the larger audience. Customers can shop the looks, straight off the ramp, while watching the show online, in zero time, anywhere, and at any time on Jabong.com!
After a grueling selection process, the jury shortlisted 15 talented designers to showcase their creations at the coveted event. We present to you some of the faces to watch out for:
ANS by Astha and Sidharth
The collection is inspired from folksy, limitless and Indie style, with an added edge of practical, understated glamour. Traditional craft of block printing in modern sensibilities is the forte of the range. Deep maroons, greens, vibrant yellows with black and white details, evoke an infectious style in the garments.
Dressology by Amit Arora
With a flair of elegance in his unique style, the ensembles in Dressology consists of after six party wear, evening wear, clubbing and cocktail wear, combining plush fabrics of Georgette, Lace, Taffeta and Jacquard. The collection assimilates embellishments to focus on the gleam and glam look of the young chick, with fine exquisite clutch and crystal stones, and textured materials like twisted bugles, sequins and matte finish beads.
ILK by Vinita & Shikha
The theme of the collection- ‘Beehive’ is to honour the powerful ‘busy bee’ women. The brand echoes the theme with naturally occurring geometric designs like hexagonal shapes synonymous with honeycomb patterns. The silhouettes showcase a utilitarian aesthetic with a mélange of different textures, techniques, embroideries and shapes.
The collection is influenced by bohemian culture and lifestyle, which is enclosed with a strong colour palette, prints and silhouettes. Their forte lies in cuts and fits that ensures immense comfort and infuses a carefree attitude in its platter of ready-to-wear garments. Get the style for your closets by shopping for Jabong dresses for women!
Bhootsavaar by Nitin Bal Chauhan
Inspired by 80’s and 90’s genres of Goth, Punk and Glam rock, Bhootsavaar is a clubwear/casualwear with a spunky taste of hip-hop flavour. The collection consists of heavily accessorized clothing with ripped leggings, punkish snapbacks, studded satchels, totes, clutches, shoes and wristbands.
Through his theme ‘Beyond the Cold’, Rajdeep tries to capture a sense of degenerating mosaics and lost handcrafted artifacts, with crumbling architectural structures over run by the forest, treasures lost and parchments dissipated. His sheer versatility lies in finely blending original digital and block prints in the generic western silhouettes.
Images courtesy: Our Twitter handle @JabongIndia
Edited by: Karishma Kambo